Music makes a difference
There are countless examples that demonstrate the profound difference music can make to an audiovisual project. The right piece of music can evoke emotions (think of the final scene of Call Me By Your Name), create nostalgia (the John Lewis 2025 Christmas ad plays with this), build excitement (the Joker chasing Batman in The Dark Knight), trick the senses (Twin Peaks is a beautiful example) or ensure brand recognition (the brief, distinct “ta-dum” that signifies you’ve launched Netflix on your TV). Studies have consistently shown that using music effectively makes customers more likely to love an advert, and increases brand recall and emotional connection. However, this only works when music is used thoughtfully, strategically, and with care. Simply throwing random, generic stock music onto an ad or a film scene will likely not make a significant difference. It’s the difference between background noise and a deliberate creative choice. We understand the power of the perfect track and are here to help you find, clear, or create music that feels authentic to your project and elevates it from good to great.
We offer a full suite of services to handle the complexities of music for media, allowing you to focus on your vision.
Music Supervision
We cover the entire music supervision process from start to finish. Our services include initial music searches, planning with music budgets, identifying rights owners, securing quotes, negotiating terms and fees, and ensuring all the necessary paperwork is in place.
Licensing & Rights Clearance
Clearing music rights can be a headache when you don’t know where to start. If you have a specific song in mind for your project, we can navigate the intricate process of clearing all the required music rights efficiently and legally.
Bespoke Music & Composition
Sometimes, a project calls for a sound that doesn't exist yet. We tailor-make unique instrumentals, full songs with vocals, or specific sounds to perfectly fit your narrative. Our expertise ranges from advertising to in film scenes and end titles.
Sonic Branding
Go beyond visuals to create memorable, multi-sensory brand identities. We craft distinct sonic idents for animated logos that become a signature part of your branding and make your brand truly stand out.
GET TO KNOW US
Cindy Kramer heads up the music supervision and licensing side at Finders Keepers. She has built a career working with some of the biggest names in the industry. From collaborating with legends like Nick Cave, Tears for Fears, Lenny Kravitz, and Labrinth, to driving sync campaigns for global giants like Netflix, Marvel and Xbox, Cindy’s reputation as a connector of creative minds is well-established. Her international roles with companies like Walt Disney, Universal Music Publishing, and BMG Rights Management have seen her manage music and media projects across Germany, Sweden, the US, and the UK.
She is also a regular speaker and educator, with appearances at Abbey Road Amplify Sessions, AIM Sync, Tallinn Music Week, and Reeperbahn Festival, alongside guest lectures at the Pop Academy Baden-Württemberg.
Ted Griggs heads up the bespoke side at Finders Keepers. He is a composer / songwriter / producer / artist and has been trusted by brands, creatives and decision makers from around the world for his taste, craft and innovation. Praised for his versatility and natural ability to write to picture, his compositions have been featured in projects for Apple TV+, TikTok, Peloton, Nintendo and many others. If you’re looking for a unique, genre-bending sound, Ted’s the right person for your project.
He also releases music as an artist and has received acclaim from outlets like BBC, The Guardian and Acid Stag.